Marketing is the payoff. It is the inevitable reward for solving revenue problems created by defining and implementing operational efficiencies. And, for businesses who are lean machines, it is the launch pad for accelerating growth.
Our marketing philosophy is built on four pillars: Researched Targeting, Engaging Creative, Brand-centric Thinking, and Dynamic Measurement & Adjustment.
Researched Targeting helps form a clear, concise picture of the business opportunity. We use in-depth, unique research techniques to ensure an unmatched level of detail in the feasibility and opportunity. You wouldn’t be surprised to find us polling your competitors’ customers, posing as a potential customer, or using any ethical and legal means necessary to give you a competitive advantage. Differentiation strategies, SWOT analyses, and other targeting techniques are employed to shape the message, build the brand, and claim a market advantage. We optimize your marketing budget to reach your target audience with optimal efficiency.
Brand-centric Thinking is our way of becoming a part of your team, with the added objectivity required to maintain high competitive standards. Our experience with a wide variety of businesses allows to take the very best creative ideas and apply them across all brands. If we haven’t worked in your industry in the past, our research attack will soon make us capable of embracing and building your brand.
Engaging Creative More tools and resources exist for building a brand and distributing advertising than ever before. We are experienced in each of the major placements for media and have built a skill set that optimizes these resources for our clients. Media buying, advertisement production (radio, TV, print, video, web, graphic design, etc.) are all core capabilities. However, how we deploy them and which platforms we use is a product of the market research and the budget of the client. Regardless
Dynamic Measurement & Adjustment is mandated for success in the evolving and fast-paced marketplace. Although we love all forms of media when applied correctly, we are focused on those that allow for a highly competent level of tracking. For media with less innate capability, we insist on lead tracking through our, or a similarly competent lead tracking and CRM system. If it can’t be measured, it can’t be improved. We stay on our toes, so you don’t get outflanked by your competition.